広告制作会社George Patterson Y&Rによるバイラルビデオがなかなかおもしろかったのでご紹介。
eBayでふつうに落札したBMXを再出品、ただし、キャッチコピーや商品説明を「クリエイティブ」にした状態で再出品したところ、購入価格の約5倍で落札された、というもの。
その時のweb魚拓がこちら。
実際のFull textはこちら ↓
This is a max wicked sick BMX. It's a Reliance Boomerang and it's done heaps of maximum extreme stunts. I have mostly done stunts on this bike since forever. Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the maxxxx. Some details about sickmax BMX: Comes with everything you see including: TOPS AS SUSPENSION REAR FORKS!! 2 x wheels 1 x seat I will even thrown my sick BMXing name for FREE - Wicked Styx. Has minor surface rust on handlebars and front forks (easily removed). More rust on rear forks (as shown in pics). Tyres hold air but are pretty old. Basically, it's an old BMX, but it's radness is still 100% in tact. Tricks I have done on this BMX: Endos - 234. Sick Wheelies - 687. Skids - 143,000. Bunny Hops - 2 (Bunny Hops are gay and my brother dared me to do them, which I did because I'm Rad to the power of Sick). Flipouts - 28. Basically if you buy this bike you will instantly become a member to every club that was ever invented, worldwide, because you will be awesome. Pick up from Richmond in Melbourne. Throw your hands in the air like you just don't mind.
"Once I did a boom gnarly stunt trick on it and a girl got pregnant just by watching my extremeness to the maxxxx.（このBMXでかつて自分がスタントをしたところ、あまりにも衝撃的だったので見ていた少女が妊娠してしまった。）" とか、まぁ、なんというか色々と誇張されすぎ（事実に基づいていない）ではありますが、お金をかねなくともクリエイティブは発揮できるし、クリエイティブはセールスに貢献する、というメッセージは明確に伝わってきます。
この企画自体、バイラルビデオにすることを前提にしているので、このくらいの内容がないと逆に刺激的ではないですよね？
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